*vivo returns as an official sponsor of UEFA EURO 2024™, one of the most important football championships of the coming year. The excitement for UEFA EURO 2024™ has reached its peak with the final draw on 2 December. As the exclusive official smartphone partner of UEFA EURO 2024™, vivo is looking forward to the start of the tournament to celebrate it with fans across Europe.**
"Football is one of the strongest passions in the world, especially in Europe. As a brand that prioritises consumer satisfaction, we are looking forward to celebrating one of the most important sporting events of the year together with millions of fans in Europe and with our partners," says Changjun Li, President of vivo Europe. "At vivo, we are confident about the coming year. Preparations are underway, and our teams in Europe are eager to carry out exciting campaigns and product launches during UEFA EURO 2024™."
As the exclusive official smartphone partner of UEFA EURO 2024™, vivo will share its innovative technology throughout the world‑class tournament and connect with fans through unique moments. vivo is dedicated to delivering premium technology and pioneering mobile phones that make professional photography easy and accessible for everyone, allowing users to capture every exciting moment.
The European Championship is one of the world's most important sporting events, with more than five billion viewers. During UEFA EURO 2024™, fans will have the opportunity to enjoy the experience through a series of activities, all made possible with the support of vivo. Before each match, fans will have the chance to dance with some of the most internationally renowned DJs and share their love for music and football. The brand will also join UEFA to present the "Player of the Match" ceremony after each fixture and recognise the best players.
vivo will work closely with UEFA to engage football fans from around the world and share the excitement for the tournament. As part of the collaboration, vivo will equip UEFA EURO 2024™ staff with the brand’s flagship smartphones to contribute to the success of the event.
In 2021, as the official partner of UEFA EURO 2020™, vivo launched a social media campaign encouraging fans to share celebrations and the most exciting moments during the matches. The content created by all supporters was displayed during the tournament’s opening and closing ceremonies. In addition, vivo used its AI technology to restore photographs of unforgettable moments from the tournament’s history, which were presented to UEFA as a gift for the 60th anniversary of the European Championship. Meanwhile, through its Golden Ticket campaign, vivo connected with thousands of fans across Europe and gave winners unique stadium experiences. Similarly, vivo’s support for football has extended to many other global events.
Football remains the most watched sport in the world, with a rich history that represents the essence of teamwork and the pursuit of a common goal. Through the power of sportsmanship, football can break down barriers and build strong bonds between people. vivo is proud to build and strengthen emotional connections with fans around the world through a shared passion.