MADRID, June 14, 2024 – vivo has unveiled its new V40 and V40 Lite smartphones at the celebration of the first UEFA EURO 2024 match in Germany. Following the launch of the V40 SE 5G in April, the V40 5G and V40 Lite 5G complement the V series and, like other models in this product line, these newly presented smartphones are packed with special features and a design more commonly associated with premium phones.
Designed to Live Life to the Fullest
Smartphones tailored to consumer needs are integral to vivo's philosophy, so the vivo V40 5G and V40 Lite 5G are equipped with real-life flagship features combined with vivo's Aura Light technology, which enables users to capture every moment regardless of lighting conditions.
For the first time, vivo and ZEISS have introduced professional mobile imaging to the mid-range segment with the vivo V40 5G, marking a significant milestone in bringing cutting-edge imaging systems and ZEISS-related features to a broader range of consumers across Europe.
"Every year, we see advances in mobile imaging capabilities with more and more photographers and enthusiasts aspiring to capture professional-quality images and videos on their smartphones. We are delighted that our partnership with ZEISS allows us to bring to our vivo V40 5G the co-engineered optical system and features previously reserved for our flagship X series devices, enabling more users to experience truly captivating photography," said Changjun Li, President of vivo in Europe.
Both vivo and ZEISS share the common goal of providing users with high-level imaging technologies to easily achieve professional results. "The new V40 5G, co-engineered with ZEISS, marks another important milestone in our cooperation and joint journey to deliver unprecedented consumer benefits. Our commitment to a more professional and intuitive content creation approach is clear. We combine professional expertise with advanced usability, ensuring easy access to the best imaging results," said Sebastian Döntgen, Head of Marketing, Category Management and Sales at ZEISS Consumer Products.
vivo V40: Professional Portraits Designed with ZEISS
Every memorable moment deserves to be captured with artistic flair. The new vivo V40 5G, designed with ZEISS, transforms every user into a portrait master with their own artistic taste.
The rear of the phone is equipped with a 50MP ZEISS OIS main camera and a 50MP ZEISS ultra-wide camera for sharper images and more realistic colors. Combined with over 130 years of ZEISS photographic expertise, including the development of portrait lenses, users can enjoy taking portrait photos with ZEISS Portrait Style, including the iconic ZEISS Biotar Bokeh Style and ZEISS Multi-focal Portrait, which support professional focal lengths of 24mm, 35mm, and 50mm.
All authentic portraits are born from the interplay of light and shadow, which is why the vivo V40 5G is equipped with an Aura Light system. It is designed to mimic studio lighting conditions and illuminates each person or subject with ideal light thanks to intelligent lighting temperature adjustment to capture the desired image regardless of the environment.
Selfie and video lovers will also find everything they need. The vivo V40 5G features a 50MP ultra-wide front camera that allows consumers to capture an entire group of friends in a single shot.
Beyond its imaginative qualities, the V40 5G is carefully designed to become an integral part of daily life. Its sleek 7.58mm body makes it the thinnest curved 1.5K AMOLED display phone in its price range, while delivering sharp, vibrant high-level colors. The vivo V40 5G comes in two color combinations: Stellar Silver and Nebula Purple. The rear camera module is inspired by the Gemini constellation, adding a touch of style and elegance to the phone's aesthetic.
The vivo V40 5G also delivers flagship performance in real-world use thanks to the updated Qualcomm Snapdragon 7 Gen 3 processor and 12GB of RAM that can be expanded with an additional 12GB thanks to the Extended RAM 3.0 feature. It also offers up to 512GB of storage for all your photos, videos, and digital content, as well as stereo speakers, IP68 water and dust resistance, and e-SIM support. The 5500mAh battery offers ultra-long battery life and 80W fast charging thanks to vivo's new FlashCharge system. This combination ensures users can capture and share all the moments of their day without interruption. The vivo V40 5G also breaks new ground with vivo's exclusive graphite reconstruction technology with negative electrode, delivering true premium-level performance through a perfect balance between fast charging and high energy density.
vivo V40 Lite 5G
Designed with meticulous attention to detail, the V40 Lite 5G is a phone that is as elegant as it is functional. The 50MP main camera with an enhanced Sony IMX882 sensor and Aura Light with intelligent temperature adjustment means the vivo V40 Lite 5G can adapt to any environment. Whether you're photographing in dark rooms, capturing a romantic candlelit dinner, or creating a memory of a sunset by the sea, the vivo V40 Lite 5G perfectly adjusts the color temperature and lets the special atmosphere shine through.
Users can relive their most precious moments or immerse themselves in their favorite content with the stunning 6.78" AMOLED display featuring a 120Hz refresh rate. The slim body design comes in a Classy Brown or Dreamy White finish, which complements the design and gives the V40 Lite 5G an appearance that extends the premium experience with style and sophistication.
Compatible with two physical nano SIM cards and one e-SIM with up to 8 profiles, the V40 Lite 5G ensures uninterrupted connectivity and productivity throughout the day, any day, and anywhere. Additionally, the V40 Lite 5G's Qualcomm Snapdragon 6 Gen 1 processor, 8GB of RAM, long-lasting 5500mAh battery with optimal durability of 4 years at a minimum capacity of 80%, and IP64 water and dust resistance make it a truly premium smartphone.
Both the V40 and V40 Lite 5G run Android Funtouch OS 14, which ensures a smooth user experience through improved memory management, multitasking capabilities, customization, privacy and security, as well as new easy-to-use video editing tools to spark the creativity of every user.
Price and Availability
The vivo V40 5G will be available in Spain at a price of €599 in early July, and the V40 Lite 5G at a price of €399 on June 14 this year.
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About vivo
vivo is a technology company that creates excellent products based on design-driven value, with smart devices and services at its core. The company aims to build a bridge between people and the digital world. Through unique creativity, vivo provides users with an increasingly convenient digital and mobile life. Following the company's core values of Benfen*, design and user orientation, continuous learning, and teamwork, vivo has implemented a sustainable development strategy with the vision of becoming a healthier and more durable global corporation.
While hiring and developing the best local talent to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, and Xi'an, focusing on the development of cutting-edge consumer technologies such as 5G, artificial intelligence, industrial design, imaging systems, and other emerging technologies. vivo has also established a network of intelligent production centers (including brand-authorized centers) with an annual production capacity of nearly 200 million smartphones. At present, vivo has expanded its sales network to more than 60 countries and regions and is loved by more than 400 million users worldwide.
*"Benfen" is a term that describes the attitude of doing the right things and doing them well – which is the ideal description of vivo's mission to create value for society.
Stay informed of the latest vivo news at https://www.vivo.com/en/about-vivo/news
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Press Contacts:
Miguel Morales, vivo Spain & Portugal
Marketing Manager
T: +34 604 398 667
miguel.morales@es.vivo.com
Claudia Guzzo, vivo Spain & Portugal
Marketing Specialist
T: +34 689 569 832
claudia.guzzo@es.vivo.com
Fleishman Hillard – vivo Communication Agency in Spain
vivoes@fleishmaneurope.com