**Madrid, 18 April 2024.** – In line with its corporate philosophy of 'benfen' (doing the right thing and doing it well), vivo continues to invest in its European business by establishing a new European headquarters in the city of Madrid, which will also serve as the base for the new Market Research Division team. In doing so, vivo maintains its focus on users and customers in a crucial year for the company, as vivo returns as the official technology partner of UEFA EURO 2024™, and has also recently launched the vivo V40 SE 5G, a smartphone created especially for the Spanish market.
The new office in Madrid will operate alongside vivo’s current European headquarters in Düsseldorf. The new location will also be the base for the new European Market Research Division team, which will be key in developing products tailored to the needs and tastes of European consumers.
"We see a significant opportunity for further growth in Europe, but only if we do not take shortcuts and do things the right way. This means investing more in a consumer‑centric approach," explains Changchun Li, President of vivo Europe. "Everything we do must start from a deep understanding of the needs of our consumers and partners."
The importance of consumer‑centric design has once again been materialised in the vivo V40 SE 5G, the company’s latest launch in the Spanish market. As an everyday flagship, the newest addition to the vivo V series has been created around the needs of Spanish consumers, with the features and performance expected from an affordable smartphone.
vivo continues to work on its strong local and European partnerships, and will increase its presence through major sponsorships across the region and in key markets. Specifically, vivo has been named the official partner and smartphone of UEFA EURO 2024™.
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**About vivo**
vivo is a technology company that creates great products based on a design‑driven value, with smart devices and services as its core. The company aims to build a bridge between people and the digital world. Through unique creativity, vivo provides users with an increasingly convenient digital and mobile life. Following the company’s core values – Benfen*, design, user‑orientation, continuous learning, and teamwork – vivo has implemented a sustainable development strategy, with the vision of becoming a healthier and more lasting global corporation.
While recruiting and developing the best local talent to deliver excellence, vivo is supported by a network of R&D centres in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of cutting‑edge consumer technologies such as 5G, artificial intelligence, industrial design, imaging systems and other emerging technologies. vivo has also established a network of smart production centres (including brand‑authorised centres), with an annual production capacity of nearly 200 million smartphones. To date, vivo has expanded its sales network to more than 60 countries and regions, and is loved by more than 400 million users worldwide.
*"Benfen" is a term that describes the attitude of doing the right things and doing them well – which is the ideal description of vivo’s mission to create value for society.
Stay informed about the latest vivo news at https://www.vivo.com/es/about-vivo/news
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